Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?
Chili Piper
NOVEMBER 21, 2018
Speed-to-lead is typically measured as the length of time between a demo request form submission and the first contact attempt from a sales rep. The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. Third, do you want your reps even calling bad fit leads?
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