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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Behavioral data : popular pages on your site, top-performing assets, and favorite channels. Be intentional about dropping campaigns or channels where you saw limited engagement with your ideal customer.

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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. HubSpot channel account manager Keith Grehan is in that camp.

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Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The demo-only approach doesn’t work in sales anymore. Why Cold Calling Is the #1 Skill You MUST Master to Double Your Income in 2018 by Tony Hughes. More on that later…). Total Shares – 62.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. The Psychology Behind Objection Handling – Mastering the Sales Discovery Process – Crafting Winning Sales Decks & Demos.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. The results?

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. Well, now we need to add a fifth P to the mix: privacy.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. Owned media generates first-party customer data.

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