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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. The results?

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions.

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The Definitive Guide to Conversational Marketing

Zoominfo

As artificial intelligence and predictive learning become increasingly universal, there will undoubtedly be more opportunities to leverage conversational marketing across a variety of channels– including social media, text message marketing , email campaigns, and many more. In fact, in 2018, 52.2% in the previous year ( source ).

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

by The American Association of Inside Sales Professionals 2013-2018. 500 Winner and Top Women leader of 2018. Julie Hansen specializes in helping sales teams craft and deliver winning presentations and demos by applying today’s best practices from business, acting, improv, and storytelling.

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25 Must-Read Sales Blogs

Zoominfo

After all, you have calls to make, quotas to hit, and demos to run. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). The Hubspot sales blog is one of the best in the business.

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25 Must-Read Sales Blogs

Zoominfo

After all, you have calls to make, quotas to hit, and demos to run. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). The Hubspot sales blog is one of the best in the business.

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The Ultimate Guide to LinkedIn Videos

LinkedFusion

LinkedIn Video Ads, Second: The sponsored advertising campaigns known as LinkedIn Video Ads show up in the LinkedIn feed. 2018 saw the introduction of company page videos, which have been incredibly successful in generating leads and raising brand recognition. Usually, the player’s original caption is towards the bottom.