Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Sponsor love: The ELG Conference. When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events. What is it?
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