Programmatic Buying and Its Influence on Mobile Marketing
Connext Digital
OCTOBER 28, 2019
It relies on algorithms and software to purchase, sell, determine placement, and optimize digital ads. In turn, this increases your chances in grabbing your prospects’ attention and harvesting results in your ads. In 2018, mobile marketing ad spend reached 160 million U.S. What is Programmatic Buying? Quick results.
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