Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Often, a company representative visits channel resellers in person or connects with them at trade shows, but that has been taken off the table this year.
Sales and Marketing Management
APRIL 21, 2020
What does it mean for business events and incentive travel programs? SMM: In a year-end letter that you posted on your website at the end of last year, you referred to 2019 as a “turbulent year for the world in general,” and expressed optimism that 2020 would be “a year of positive changes.” Have things been permanently disrupted?
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Sales and Marketing Management
FEBRUARY 8, 2021
Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. It’s a way of providing customers many incentives to do business with the distributors without mentioning the price will be lower as well.
Sales and Marketing Management
OCTOBER 15, 2020
Use of digital gift cards in the incentive division of Blackhawk Network, a leading gift card provider, is up 200% in 2020, according to Blackhawk’s Vice President of Marketing Theresa McEndree. Companies are also using Tango cards as incentives to complete training. Gift cards to the rescue. a virtual swag bag of sorts.
Sales Hacker
DECEMBER 8, 2017
Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there. By 2020, 70% of sales teams will be using analytics to understand their customers. Adopt a millennial-focused incentives and promotions scheme. The atmosphere is relaxed.
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