Advertising B2C Benefit Study 
Zoominfo
OCTOBER 31, 2018
Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. What are some benefits of B2B influencer marketing? Not only is the fresh content a welcome relief to the Hubspot team, but the organization also benefits from the added authority of these influencers.
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).
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Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead.
Zoominfo
FEBRUARY 25, 2021
The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Customer Referrals.
Zoominfo
FEBRUARY 25, 2021
The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.
Cience
JANUARY 10, 2020
It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. One marketing specialist shared the case studies of his 2 B2B clients. We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”.
Cience
JANUARY 10, 2020
It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. One marketing specialist shared the case studies of his 2 B2B clients. We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”.
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