Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Sales is responsible for getting engaged campaign prospects to the close and for the one-to-one communications with target accounts. This year, that number dropped to just 5.8%.
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