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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. That’s what makes referral networks a marketing goldmine.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. To stay ahead, it’s crucial to be aware of the latest trends and tools.

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All the things marketers can (and should) be doing with a CRM

Nutshell

With a CRM or email marketing tool, content can be distributed to those who are interested, and those who aren’t interested can easily be dropped. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels.

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The 8 best CRMs for marketing

Nutshell

Many businesses manage customer relationships through a CRM system, which is software that provides an overview of customer relationships and tools for moving leads down the sales funnel. CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales.

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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. With today’s virtual collaboration tools, smaller groups can discuss issues and brainstorm like they’re in the same room, even if they’re continents apart. They include channels such as: Pay-per-click (PPC) advertising.