Advertising Cold Calling Direct Mail Sales Process 
No More Cold Calling
JULY 13, 2021
There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. Some salespeople fool themselves into believing what I call the “warm call fantasy.”
No More Cold Calling
JANUARY 14, 2021
And certainly not when you cold call. Newsflash: Most CEOs do not respond to cold calls or emails, and neither do their gatekeepers. One assistant told me many cold callers lie and tell her the CEO asked them to reach out. Cold calling from a script, or even winging a cold call, doesn’t cut it.
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No More Cold Calling
DECEMBER 18, 2014
And certainly not when you cold call. Newsflash: Most of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. One assistant told me many cold callers lie and tell her the CEO asked them to reach out. Cold calling from a script, or even winging a cold call, doesn’t cut it.
Increase Sales
SEPTEMBER 28, 2013
Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.
No More Cold Calling
DECEMBER 17, 2015
Is your team tired of cold calling? Some people say it takes seven to 12 touches for sales reps to reach their prospects? The #1 challenge sales reps face is getting to decision-makers quickly. Referrals can be tracked and measured just as easily as results from cold calling , direct mail, and advertising.
No More Cold Calling
MAY 12, 2016
Ivan Levison, who penned my guest post for this month, knows a thing or two about how the words we use can move a sales process forward or derail it. Ivan Levison is an award-winning freelance copywriter who has spent more than 25 years writing copy for direct mail and email, Web, and advertising for industry.
No More Cold Calling
APRIL 16, 2015
They will tell you referral selling takes too long, that you still need to cold call, that it seems too “touchy-feely.” Step #2: Strategy Every sales professional understands the power and value of referral introductions. Oh, and did I forget to mention that it also lowers the cost of sales? We’ve all been there.
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