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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot has 3,387 employees, earns 675 million in annual revenue , and the only company that threatens it is Salesforce. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs. It is not a bad solution for companies who can afford it.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Some email tracking pixels have more advanced, strategic functions, such as remarketing pixels , which deliver the user personalized advertising around the Internet. GET STARTED.

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All the things marketers can (and should) be doing with a CRM

Nutshell

They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.” That being said, they keep your company’s brand in potential buyers’ minds on a regular basis, and CRMs play an important role in newsletter distribution. Location-based offers. INTGRATION.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. The right contact information can be key to closing deals. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics.

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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. That’s where Constant Contact’s automated triggers come into play.

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38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. The measure of how memorable your company name and/or products are to the general public. People brands pay to advertise to their personal followers. Advertorial. Brand Awareness.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

To create your company’s marketing strategy, you need to follow these 13 steps: 1. Tip – How to research your target audience: Use market research tools like surveys, focus groups, and interviews. Use a project management tool to keep your marketing efforts organized. Determine Your Marketing Objectives.