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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot has 3,387 employees, earns 675 million in annual revenue , and the only company that threatens it is Salesforce. Full disclosure: HubSpot is a solid product that serves many (large) companies very well. It is not a bad solution for companies who can afford it. What is HubSpot and why do people use it?

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A farewell to the open rate

Nutshell

I’m the co-founder of an email marketing company, and I’ll confess: we offer reporting on campaign open rates. Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Those metrics don’t show up at the top of MailChimp or Constant Contact, but they’re surely much more important to your business.

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7 Most Important Rules of International Negotiations

Pipeliner

You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Negotiating with foreign companies is much more complicated than dealing with locals because cultural differences and language barriers must be considered. Read on and ensure that everything goes as planned.

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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

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All the things marketers can (and should) be doing with a CRM

Nutshell

They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.” That being said, they keep your company’s brand in potential buyers’ minds on a regular basis, and CRMs play an important role in newsletter distribution. Location-based offers. INTGRATION.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

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38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. The measure of how memorable your company name and/or products are to the general public. People brands pay to advertise to their personal followers. Advertorial. Brand Awareness.