From Quantity to Quality: Shifting the Focus of Outbound Sales
Crunchbase
MARCH 11, 2020
The reality in outbound sales is that the overwhelming majority of activities don’t result in the goal of that prospecting. Refuse to let an interaction with a prospect go by without: Learning something new about the company; Trying to build rapport on a personal level with that person. Embrace the gatekeeper to help qualify quickly.
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