No More Cold Calling
JANUARY 14, 2021
The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. 4 Ways to Get Past the Gatekeeper: (No Tricks Required).
No More Cold Calling
DECEMBER 18, 2014
When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would. Think again.
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Mr. Inside Sales
APRIL 2, 2021
Remember, this is an “elevator pitch” designed to inform and grab interest in a prospect during the time you’re in an elevator together (or during that crucial 20 seconds you’ve got on the phone). Where are you currently advertising online now?”. Focus on the direct benefits to your specific type of customer.
No More Cold Calling
JULY 13, 2021
You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.
Mr. Inside Sales
SEPTEMBER 9, 2019
In our advertising, we sell hope.” Never leave a problem on your customer’s desk.” A good sales presentation starts logically and ends emotionally.” Zig Ziglar. “In In our factory, we make lipstick. Charles Revson. Remember, you’re not selling products or services. You’re selling solutions to your customer’s problems.”
Bernadette McClelland
JANUARY 15, 2017
Prospects and customers either answered the phone (or pager) or their PA did. Besides many today have their own gatekeepers. Remember the days where magazines, newspapers, flyers and print advertising were generating a ton of interest and incoming leads. Contact was relatively simple.
Keith Rosen
OCTOBER 7, 2010
Developing an email template compelling enough to elicit a response from a prospect is hard enough. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.
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