Babette Ten Haken

NOVEMBER 16, 2017

Besides, these statements are created by organizational committee (or the marketing department). They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Vengreso

JANUARY 13, 2023

Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. In fact, I find books a little overwhelming at times.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Pipeliner

APRIL 4, 2018

If you’ve worked inside a sales organization for even a short time, you have probably experienced ethical dissonance. “If That’s how things work in sales. Don’t put all the blame on aggressive, amoral sales reps. The Volkswagen Group generated sales revenue of €202.5 The DM didn’t care because his boss didn’t care.

Revenue 66

Revenue Company Epiphany Advertising 66