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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Here’s a tip: Have your salespeople keep a journal of common customer questions, complaints, and feedback. CEA Marketing Group is a full-service advertising agency that focuses on digital marketing and building inbound marketing strategies for clients in numerous industries.

Education 330
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The Element Three YouTube channel produces content to answer questions related to common marketing activities, advertising, and so much more. Featured Video: How Does Programmatic Advertising Work ? Now, if you’ve worked in marketing for any amount of time, HubSpot, the creator of inbound marketing, requires no introduction.

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The Element Three YouTube channel produces content to answer questions related to common marketing activities, advertising, and so much more. Featured Video: How Does Programmatic Advertising Work ? Now, if you’ve worked in marketing for any amount of time, HubSpot, the creator of inbound marketing, requires no introduction.

Channels 100
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Digital Marketing Takes Center Stage

Sales and Marketing Management

30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.” Interestingly, Casey says digital marketing technologies such as content marketing platforms and social advertising solutions have become less important to invest in separately since newer tools incorporate those elements into their capabilities.

Marketing 120
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How to Get Into Tech Sales

Crunchbase

And with the median income of a sales engineer exceeding $103,000 a year—almost double the income of advertising sales reps and nearly 4x that of retail salespeople—it’s easy to see that pursuing a tech sales opportunity is a better choice than other sales jobs for meeting both short- and long-term career goals.

Hiring 52
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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. It focuses on content marketing, brand journalism, public relations, the media, and advertising. Listen here.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

There are really only two ways to fill a funnel: inbound leads or outbound prospecting. Advertise to hyper-responsive buyers and avoid tire-kickers. While a work of fiction, The Go-Giver has been praised by thought leaders across industries and has been on The Wall Street Journal and Businessweek bestsellers list.