E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. If a distributor sells below the manufacturer’s list price and is providing sufficient additional value to customers, they should not lose sales to a manufacturer. If they do, they have to look at their own service.
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