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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Guide to CRM Lead Management

Apptivo

All the effort put into getting those leads will be in vain if there is no mechanism in place for this conversion from prospect to customer. Why is CRM lead management important? The market for CRM software for lead management is flourishing, which is not surprising given consumer mindsets and business complexity.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

This week I interview John Steinert , Chief Marketing Officer of TechTarget. You get this by augmenting your 1st party information with great sources of 3rd party market insight. JOHN: The first aha that our customers all experience is that there’s far more real demand in their markets than they ever realized.

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The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

Our marketing team sucks. The market is drying up. My leads are going dark on me. We don’t get enough leads. The leads are terrible/no good. Find ways to better synchronize marketing and sales departments as well as sales development reps and account executives. Our Marketing Team Sucks.

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When Sales Met Marketing …

Jonathan Farrington

You must admit – and I should apologize for repeating myself as often as I do – it does seem as though everyone’s focus these days is on creating new leads, which is understandable … to a degree. Maintaining a high level of salesforce productivity remains an essential ingredient in staying at the top of the hygiene market.

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.