Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
But more than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. Also, 66% of all organizations engaging in ABM do not have a blended strategy.
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