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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued. Foster Alignment with Stakeholders. Although, we certainly tried.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

You’ll even see sales rep positions advertised online under the title of “business development representative.” At its most basic level, business development involves prospecting and lead generation. A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer.

Hiring 130
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article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

You’ll even see sales rep positions advertised online under the title of “business development representative.” At its most basic level, business development involves prospecting and lead generation. A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer.

Hiring 130
article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

Foster Alignment with Stakeholders “Before we made the aforementioned pivot toward refining our ICP, we had issues,” Cooper explained. Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued. Although, we certainly tried.

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Selling in the New Gig Economy

Crunchbase

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Regardless of whether you’re planning a paid advertising campaign, you probably want to find out where your target customers live and breathe in the media realm. Pivoting is a signature startup move. What Are Your Capabilities?

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Crafting a Winning Go-to-Market Strategy

Highspot

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration.

article thumbnail

Crafting a Winning Go-to-Market Strategy

Highspot

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration.