Advertising Pharmaceuticals Sales Segment 
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. Let’s say you have three audience segments. Here’s how it works.
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. Let’s say you have three audience segments. Here’s how it works.
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Sales Hacker
OCTOBER 7, 2021
Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.
Sales Hacker
JANUARY 13, 2021
Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. For a small licensee working with a much larger company, this can be a game-changing form of advertising.
Pipeliner
APRIL 4, 2018
If you’ve worked inside a sales organization for even a short time, you have probably experienced ethical dissonance. “If That’s how things work in sales. Don’t put all the blame on aggressive, amoral sales reps. The Volkswagen Group generated sales revenue of €202.5 The DM didn’t care because his boss didn’t care.
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