Email Open Rates By Industry: See How You Stack Up
Hubspot Sales
FEBRUARY 8, 2018
As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. Insurance: 38%. What is the average email open rate for insurance companies? From a sample of over 213,000 emails, the average open rate for the insurance category is 38%. Software: 28%. Media: 32%.
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