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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. Insurance: 38%. What is the average email open rate for insurance companies? From a sample of over 213,000 emails, the average open rate for the insurance category is 38%. Software: 28%. Media: 32%.

Industry 138
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Create Value by Providing Choice

Pipeliner

For example, people will pay more for airline tickets that can be rescheduled without penalty. When buying insurance, would you prefer to speak with a salesperson who represents one company, or talk to a broker who represents many? This is because customers rely on salespeople to expand their range of choices.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. Companies that continue to invest in marketing , particularly supporting sales with more effective tools, may be better positioned to take advantage of an economic recovery. Pivots large and small. Largely by being nimble.

Marketing 105