The ROI Guy

AUGUST 24, 2018

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Captures key customer intelligence – Interactive value marketing tools usually require the user to provide a little information in order to customize the assessment, analysis and report results.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Now for the first time, that’s becoming possible.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Now for the first time, that’s becoming possible.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

MARCH 6, 2017

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process. Second unnecessary complexity is a negative drag on tool adoption.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

LeadFuze

JANUARY 1, 2022

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Provide analysis and forecasting to guide strategy.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178