The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

The ROI Guy

MARCH 6, 2017

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. And with today’s short attention spans, a complex self-service assessment or calculator will not be used by prospects. Second unnecessary complexity is a negative drag on tool adoption.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Channels provide a central place to crowdsource ideas, ask for project updates—or simply lighten the mood with a few well-timed GIFs.

B2B 130

B2B Tools Lead Rank Lead Scoring 130