Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. Departments include apparel, shoes, home, and accessories. businesses?—?fully fully 61 percent?—?are and Puerto Rico). Part of the Foot Locker, Inc.

Incentives 196

Incentives Incentive Apparel Automotive 196

Sales Hacker

APRIL 22, 2020

Give the buyer the tools to negotiate their own discount through accelerated payments, longer commitments, or predictable deal signature. Don’t just give discounts like you’re giving to a charity. Pay for those terms in the form of a discount only. Negotiate transparently. Ensure you’ve optimized implementation.

Apparel 99

Apparel Discount Negotiation Buyer 99

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45