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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. They know what tangible objectives they can achieve by purchasing them.

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Personal Branding in Sales: An Introduction

Janek Performance Group

What we mean by that is not getting emotional – being overly excited might come across as insincere and an angry tone, especially when you encounter objections or resistance , can damage the relationship and ruin the chances of a sale. Social media can be one of the best tools for constructing your personal brand.