Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. You see it a lot in the automotive market and higher-earning incentive channels. businesses?—?fully fully 61 percent?—?are Eastbay gift cards.

Incentives 196

Incentives Incentive Apparel Automotive 196

Cincom Smart Selling

MARCH 16, 2018

Discounting these products during the summer months will help move unsold inventory and may even justify keeping an assembly line open. During the spring and summer, your main products may be street cleaning, pothole filling and line-painting attachments that are aggressively priced during peak months and discounted during off months.

Automotive 48

Automotive Construction Segment Scale 48

Cincom Smart Selling

FEBRUARY 16, 2016

For companies using a direct selling model, that may mean new marketing messages and additional sales training. Atlas has recently been awarded an exclusive distributorship for its engine-part business because the partner is the number-one supplier of engine parts to the automotive sector. It may even mean adding sales headcount.

Channels 54

Channels Strategy Customer Engineering 54

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130