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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And the other big tip is not to overlook the role of Inside Sales, particularly when it comes to B2B Marketing. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. Zuant is the go to software platform for sales & marketing teams.

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Lead Qualification: Stop generating leads and start generating revenue

Markempa - Inside Sales

B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. By sending them only qualified leads. Most leads aren’t qualified Leads are only qualified when they fit your universal lead definition (ULD). How do you do that?

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How to Enable Your B2B Sales Team to Convert Inbound Leads

Sales Hacker

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

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The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

And the other big tip is not to overlook the role of Inside Sales, particularly when it comes to B2B Marketing. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up. Zuant is the go to software platform for sales & marketing teams.

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How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. How Do You Improve Retention Rates for B2B Sales Teams?

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