Sales and Marketing Management

DECEMBER 17, 2018

You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. B2B marketing is more technical than B2C. Businesses are constantly looking for premium service, and one simple mistake can cost you a valuable customer.

Retention 238

Retention B2B Strategy Penetration 238

Sales Hacker

AUGUST 28, 2018

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Still Thinking B2B vs. B2C?

Buyer 79

Buyer B2B B2C Survey 79

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. B2C companies dominate when it comes to using AI for most marketing activities.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales Hacker

FEBRUARY 17, 2022

When a global social media platform wanted to measure how successful its holiday ad pricing promotion was, it needed to know whether customer service associates were promoting the relevant products to customers and if their doing so led to a boost in sales.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

Nutshell

MARCH 17, 2023

Tip: Nutshell Marketing now includes email drip sequences that can be automatically triggered when a lead is won or enters a specific pipeline stage, so you can send your welcome emails to new customers without a single click. It’s crucial to make sure yours stands out and has the highest chance of engaging your customers.

Customer 154

Customer Discount Top of Funnel Incentives 154

InsideSales.com

OCTOBER 3, 2019

Read on and learn how to build strong customer loyalty and gain a positive brand reputation for your business. RELATED: How to Transform Customer Service into a Sales Machine. In this article: What Is Customer Loyalty and Why Should You Invest in It? Commit to Earn Loyalty (Comments / Referrals).

Loyalty 45

Loyalty Lead Rank Lead Scoring Customer 45

Sales Hacker

DECEMBER 8, 2017

We need SDR’s that can recognize the difficulty customer have in organizing themselves to figure out how to solve the problem and provide leadership to help them move forward, rather than just progressing a deal to a certain pipeline stage. Adopt a millennial-focused incentives and promotions scheme. Stop Hating On Social Selling!

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96