The B2B Marketer’s Twitter Handbook
Zoominfo
OCTOBER 15, 2018
However, as the use of Twitter becomes more widespread, marketers continue to be skeptical of the platform as a viable marketing tool. One study suggests that only 50% of B2B marketers are confident in Twitter’s capabilities as an effective B2B marketing tool, compared to LinkedIn’s 62% confidence rating ( source ).
Let's personalize your content