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Improving Email Engagement by Turning Inactives Into Actives

Appbuddy

Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. For Craig, these challenges are made more complex by a multi-market, multi-segment audience that is both B2C and B2B.

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With All the Change, It’s Still About the Client

Pipeliner

But a new market has emerged for them with other front-line professionals – health care workers. To understand how to convert this mindset into actions to take now, let’s ponder a B2C example. What about your wellness client that has built a vibrant business through a core competency in serving law enforcement agencies?

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TOP 10 HEALTH CARE CRM

Apptivo

With many applications in the healthcare market, patients are highly informed, thus demanding superior and prompt customer service in the forthcoming years. The health care CRM can be integrated with other marketing tools in order to send regular emails, or send messages without having to dial the patients manually.