WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?
Apptivo
OCTOBER 3, 2022
Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Strategies: 1.Awareness Conclusion.
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