SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Close.io

AUGUST 30, 2019

In the last few years, there has been a radical shift in the way people use and buy software. In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? How is product-led different than sales-led? Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Sales Hacker

MAY 26, 2021

For any role within sales operations, you must be able to work with different teams and conflicting priorities from product, marketing, engineering and, of course, sales. Be comfortable working within with sales and marketing databases—and with large sets of data. Problem-solving skills are also a must. Knowledge of SQL is a big plus.

Sales Operations 60

Sales Operations Top of Funnel Lead Rank Hiring 60

Salesmate

APRIL 7, 2020

QuickBooks is accounting software that has been developed and marketed by Intuit. Kissmetrics is an analytics and conversion platform that has been developed for businesses that want to optimize their marketing efforts. Kissmetrics provides really useful data to the marketers for measuring the impact of their strategies.

Tools 130

Tools Marketo Harvest Ideal Customer Profile 130

Lessonly

JUNE 21, 2018

B2C is ahead of B2B in this regard.”. — Jill Rowley, Chief Growth Advisor, Marketo. B2B buyers are acting like B2C buyers now—a lot of millennials are turning to the web to do research. “B2B B2B buyers are acting like B2C buyers now—a lot of millennials are turning to the web to do research. Kyle Porter, CEO, SalesLoft.

Lead Rank 22

Lead Rank Marketo Lead Scoring Top of Funnel 22

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? ABM is hyper-focused.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130