The Pipeline

FEBRUARY 21, 2022

Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Working with Sales or Marketing organisation with KAM/GAM programme, a Sales Enablement & Effectiveness Team or a Sales Academy.

B2G 173

B2G Construction Segment Retention 173

SBI Growth

AUGUST 29, 2013

This statement covers B2B, B2C and B2G. As buyers are evolving, we’ve seen a strange breed of sales professionals actually devolving. True Story: I recently had the opportunity to interview a regional VP of sales for a Fortune 100 company. Further, he has a division of 120+ sales reps in his immediate organization.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. How a tiny startup accidentally discovered the B2G business model. I work for the state of Tennessee.

B2G 91

B2G Government Buyer Persona Cold Calling 91

Pipeliner

MARCH 14, 2019

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. Most salespeople create a LinkedIn profile to target their next sales job rather than appealing to the buyers of the company they currently represent.

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn B2G Government 68

Pipeliner

JUNE 16, 2018

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. Most salespeople create a LinkedIn profile to target their next sales job rather than appealing to the buyers of the company they currently represent.

Ideal Customer Profile 72

Ideal Customer Profile LinkedIn B2G Government 72

Close.io

DECEMBER 23, 2019

Another year is in the books—so it’s time to ready your sales game-plan for 2020. In this post, we look back at the sales posts and topics that sparked the most engagement in 2019. As you devise your own sales approach for the next year, incorporate the outreach , negotiation , and sales development tactics shared below.

B2G 89

B2G Outbound Government Sales Forecasts 89

Zoominfo

JUNE 24, 2020

Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Sales agrees! Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. This is where sales funnel awareness is important. Aimless Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246