Product Management University

JANUARY 10, 2024

I stepped into my pre-sales role as a former customer coming from healthcare administration in a large hospital system. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Mereo

DECEMBER 21, 2023

JOEL REED SAW ANOTHER YEAR OF ORGANIZATIONAL MISALLIGNMENT The lack of coordination and cooperation between sales, marketing and product management — key drivers of revenue performance — continues to be a common issue placing an artificial limit on organizations’ potential for growth and ROI.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment.

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Sales Hacker

MARCH 2, 2020

Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. Sales Manager Survival Guide. The Ultimate Sales Machine. Our sales suffer. Pitch Anything.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Product Management University

FEBRUARY 25, 2020

The market owner role is the lynchpin to establishing a common market view that becomes the foundation for all product, marketing and sales decisions. If your organization didn’t exist, the dynamics in healthcare, energy, banking, utilities, etc. Sales Enablement. Demand Generation. Think of it this way.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

OCTOBER 7, 2021

Talent: Beth innately understands how great leaders improve sales performance and win the war for talent. She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. That sales is truly all about problem solving.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130