Product Management University

APRIL 17, 2024

Do you add more horsepower to your demand generation efforts? (a a lot to unpack here) Do you focus marketing and sales on specific market segments? Can you further streamline the sales process without alienating buyers? Do you add salespeople? Do you raise the quotas for your salesforce? Don’t do it for each product.

Revenue 59

Revenue Scale Segment SalesForce 59

Product Management University

JANUARY 10, 2024

I stepped into my pre-sales role as a former customer coming from healthcare administration in a large hospital system. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

Mereo

DECEMBER 21, 2023

JOEL REED SAW ANOTHER YEAR OF ORGANIZATIONAL MISALLIGNMENT The lack of coordination and cooperation between sales, marketing and product management — key drivers of revenue performance — continues to be a common issue placing an artificial limit on organizations’ potential for growth and ROI.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. Demodesk Demodesk is the first intelligent meeting tool for sales and success teams.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment.

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Sales Hacker

MARCH 2, 2020

Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. Sales Manager Survival Guide. The Ultimate Sales Machine. Our sales suffer. Sales Enablement.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Product Management University

FEBRUARY 25, 2020

The market owner role is the lynchpin to establishing a common market view that becomes the foundation for all product, marketing and sales decisions. If your organization didn’t exist, the dynamics in healthcare, energy, banking, utilities, etc. Sales Enablement. Demand Generation. Think of it this way.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52