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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

Appbuddy

What email software is Virgin Atlantic using to build dynamic content and the lists that drive it? For example, from a design and content perspective, we use Everest’s Design & Content tool to optimize our code to the fullest ahead of each deployment. Keep reading to uncover amazing insights about their email program.

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6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Appbuddy

You can also use new tools from Gmail to get more attention in the Promotions tab. You and your email developers can experiment with email annotations before going all in by using Gmail’s previewing tool. You need these assurances, along with a good sender reputation, to get the most benefit from the Promotions tab.

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Task Management: The Ultimate Guide

Hubspot Sales

If you’re working independently, task management tools and techniques will help you cross items off your personal to-do list. The benefit of this strategy? Try to do that for hours on end, and your boredom will reach Mount Everest heights. Automation tools can handle all of those tasks for you. 5) Add everything.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Many accessibility tactics overlap with established email best practices, so it’s not only impaired subscribers who benefit. Try accessibility tools: There are various email software tools—like Validity’s Everest email success platform — that help senders understand how their emails render across multiple platforms and clients.