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A Guide to Building a Referral Network for Your SMB

Act!

Wouldn’t it be great if there were a way to identify your ideal clients and grow your client base without exhausting your marketing budget? A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It’s also known as a reciprocal referral network.

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How to Accelerate Sales in the midst of Uncertainty

Showpad

Regardless of the current circumstances — market dip, natural disaster, public health crisis, high turnover, etc. W : Areas in which your competitors outperform you, like stronger branding, greater market penetration or sustainable financials. O : Emerging markets to target, services to offer or value-adds to feature in the future.

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6 Steps for More Compelling B2B Product Pages

Zoominfo

This requires some sort of incentive. In this instance, the incentive must be the value of your product. To communicate product value, focus the copy primarily on product benefits and problem-solving rather than features or functionality. Instead, you’re left with a natural conversation about the benefits of your product.

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How to Motivate Your Sales Team: Strategies and Techniques

LeadFuze

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. We’ll also explore how Sales Performance Incentive Funds (SPIFs) play a role in motivating teams. Go the extra mile and offer incentives for those who go above and beyond.