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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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Strategic Guide: How to Find Your Target Market for Business Success

LeadFuze

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

It can shape better-constructed buyer personas and offers insight into areas for improvement and opportunities you're yet to explore. Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. Image Source. Image Source. Price: Free. Leadfeeder.

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4 Types of Customer Data to Enhance Your Marketing Campaigns

Connext Digital

Collecting and analyzing customer data not only helps your business improve your marketing campaigns, but it also enables you to elevate other aspects of the customer experience, such as product recommendations, communications, retention and loyalty programs, and more. Let’s find out how it can significantly enhance your marketing campaigns.

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4 Types of Customer Data to Enhance Your Marketing Campaigns

Connext Digital

Collecting and analyzing customer data not only helps your business improve your marketing campaigns, but it also enables you to elevate other aspects of the customer experience, such as product recommendations, communications, retention and loyalty programs, and more. Let’s find out how it can significantly enhance your marketing campaigns.

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How to Create a Winning Business Development Strategy: The Beginner’s Guide

DocSend

Having a well-constructed business development strategy is one of the strongest safeguards you can have for your business. Let’s dive in: Your business development team helps your company identify new market opportunities and expand into new markets. The above graphic is an example of what your market segmentation may resemble.