SBI Growth
MAY 24, 2013
Ingrid was a successful pharmaceutical rep. Her sample proposal was compelling. Product features and competitive advantages are all relative to the Buyer Persona. Sales onboarding must enable new hires to recognize each Persona. For complex sales, there are multiple personas. The reverse is not guaranteed.
Hubspot Sales
JANUARY 15, 2020
If the featured customer matches your ideal buyer persona, even better. So, I developed a comprehensive proposal for a new menu that would not only maximize the dining hall’s budget, it would also improve nutritional quality. Of course, any random tale won’t do. Download the LinkedIn Story summary template.
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The ROI Guy
APRIL 15, 2014
In this “do more with less economy”, buyers have less resources and budget than ever to apply to new proposals. You have to be provocatively compelling in order to get the buyer to engage, and to do so it’s a focus on their challenges and not about your solutions. Second you have to prove the value of your proposed solutions.
The ROI Guy
SEPTEMBER 13, 2013
But ultimately, your customers want to know how what you proposing is going to let them do more with less, manage risk, help them grow the top line, or reduce the bottom-line. We list specific buyer personas, and for each role, make sure that we map each role with the challenges and benefits that they primarily care about.
Sales Hacker
JANUARY 13, 2021
This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. e.g., If the pricing is too high for the licensee, the licensor can propose ways to reduce price and increase value, such as having branding as part of the agreement instead of white-labeling.
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