Remove Buyer Remove Channels Remove Cold Calling Remove Demand Generation
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Pretty simple, right?

article thumbnail

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Suddenly, cold calling — one of the most challenging parts of sales — got tougher. In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. To do this, you must first create an ideal buyer persona/s.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Pretty simple, right?

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. At this point, the B2B buyer knows their pain points and is actively seeking a solution. Warm calling means touching base with someone who has shared their information with your brand.

article thumbnail

How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Step 2: Type the name of the desired coworker or channel. This exercise will result in having five different personalized cold calls/emails for this one prospect. Perfecting cold calling practices: Sales reps should never pitch or push for a meeting right away. Step 3: Type the message. Step 4: Click “Send”.

Quota 121
article thumbnail

No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. If you missed episode #193, check it out here : Your New 3-Part Framework for Cold Calling with Jason Bay.