The Pipeline

NOVEMBER 28, 2011

It’s About the Buyer, Stupid! But I wouldn’t lose much sleep over it since I don’t think human nature (and yes buyers are human), has changed all that much since the advent of the web. It’s About the Buyer, Stupid! It’s About the Buyer, Stupid! It’s About the Buyer, Stupid! April 2008. March 2008.

Buyer 219

Buyer Pipeline Twitter Hiring 219

Zoominfo

JUNE 6, 2019

Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. B2B sales prospecting is the act of looking for potential buyers, customers, or clients to convert into new business. 24% of companies gained more leads using buyer personas.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

DiscoverOrg Sales

JUNE 15, 2018

I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. We tried before, but people in Austin don’t want to make outbound calls.” “Our

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. At this point, the B2B buyer knows their pain points and is actively seeking a solution. Warm calling means touching base with someone who has shared their information with your brand.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Vengreso

MARCH 2, 2021

The sheer amount of competition is mind-numbing and buyers have so many options to choose from that your solution may now be considered a commodity. You need prospecting techniques that will actually work with the modern buyer. What medium is the best channel to engage with today’s modern buyers? Sales Prospecting Techniques.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. This why, the next step is the objective of any interaction with a buyer.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation Targets 218

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. People are starting to understand the science of increasing interest and demand. Good content is being created to educate Buyers. Regardless, any level of Linkedin connection is warmer than me cold calling you on the phone.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

The Pipeline

OCTOBER 26, 2011

On Monday I posted about assumptions and the pitfalls of assuming that the buyer has the same understanding of a subject you do, or that they mean the same thing you do when they use a specific word. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now. Appointments.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

FEBRUARY 8, 2012

Often the only differentiation available is how YOU sell; and even then the differentiation is only that which the buyer perceives. So the only thing left is to differentiate yourself by helping the buyer achieve his/her objectives. Identify buyer’s objective. Cold calling. Demand Generation.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

AUGUST 22, 2011

Stored in Attitude , Business Acumen , Cold calling , EDGE Sales Process , Proactive , Prospecting , Sales Success , Sales Technique , Sales eXchange , execution. The conversation quickly got around to compelling opening statements in an initial call. Cold calling is not dead; it just smells funny in that Shrink Wrap 2.0.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

Sales Hacker

FEBRUARY 1, 2022

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. If you missed episode #193, check it out here : Your New 3-Part Framework for Cold Calling with Jason Bay.

Commission 88

Commission Quota Demand Generation Agencies Lead Rank 88

Highspot

AUGUST 31, 2021

For instance, if you adopted an outbound sales model, you would likely hire a large business development team to perform outreach to buyers and generate sales-qualified leads. Sales models can vary based on your approach to demand generation, sales organization structure , and more. Define Your Buyer Personas.

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

The Pipeline

NOVEMBER 10, 2011

Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

AUGUST 8, 2011

But in ways that sabotage the sale but scaring and/or alienating the buyer. One of the things I hear most often from people we train is that they want to create “urgency” in their buyers. But if that desire manifests itself in the wrong way, they tend to disaffect buyers. And by-the-way, the buyer is hip to the whole thing.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

The Pipeline

FEBRUARY 6, 2012

Questions create interesting experiences for people, and don’t forget, buyers are people. One is the beliefs that all questions have an answer, and indeed, that all questions deserve or demand an answer. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

Gong.io

JANUARY 1, 2021

We know what opening lines to use on a cold call. . We know what questions to use in a discovery call. . SALES STRATEGY STEP 2: SET UP BUYER PROFILES/PERSONAS. Now that you know which accounts to (and not to) target, it’s time to identify the individual buyers within those accounts — buyer personas/profiles.

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

The Pipeline

FEBRUARY 27, 2012

There is definitely an advantage to all the ways one can communicate with potential buyers, not only can you tailor the message, but you can tailor the delivery, helping the audience consume it in a way that best matches their preferred communication mode. Get involved in what is sent to your buyers, actively manage the relationship.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

The Pipeline

MAY 13, 2011

My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. The new buyer interacts with an organization when he or she is ready (not before), does the vast majority of research online without the vendor’s help, is distracted, and so forth. Buyers buy from people they like (and respect).

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

JUNE 15, 2011

For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now. Appointments. Book Notice. Book Review. Business Acumen. Buying Process.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

DECEMBER 12, 2011

If you were to sell at a price that represented full value for you, your company, and the buyer then there wouldn’t be that much talk about the whole thing would there? Lets start with the definition: Buyers will see value in those things that eliminate barriers and gaps between where they are now, and their objectives. Cold calling.

Pipeline 225

Pipeline Hiring Lead Rank Lead Scoring 225

The Pipeline

OCTOBER 10, 2011

No bad, even better when the buyer accepts the next step and the process moves forward towards agreement. Of course there are times when the buyer doesn’t agree; you can test, back track, reposition things, or do any number of things that can help you reposition, retest your next step, or even your Plan B. Cold calling.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

The Pipeline

JANUARY 28, 2012

Then I got to thinking, is this reflective of the level of accuracy and reliability the modern buyer can rely on when he/she turns to social media as part of their buying quest? Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now. What’s in Your Pipeline?

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Focus on the buyer’s objectives, and “demo” how you can address them positively. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now. Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Next Steps. Appointments.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

JANUARY 16, 2012

As a result, often the only difference is the way sales people sell not the product itself, it is the seller that can best engage, spark the imagination and understanding of the buyer that will truly differentiate the experience and the outcome, not the product itself. Yes challenge it, may seem odd, but it is your edge.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

JANUARY 27, 2012

Ah, value, the ever-present and undefined term in sales, so before going further let’s define value right here: Definition of Value: Those offerings that remove barriers, obstacles, or helps bridge gaps present between where the buyer is now – and – their objectives! Cold calling. Demand Generation.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

SalesHandy

OCTOBER 28, 2022

Outbound lead generation is indeed effective as several surveys have proven so. One such survey revealed, that 75% of executives said they were willing to make an appointment or attend a meeting based on a cold call or email alone. How To Run A Successful Outbound Lead Generation Campaign? Updated Prospect Lists.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

The Pipeline

MARCH 2, 2012

Price continues to be the boogie man for many sales people; soft economies just serve to compound and heighten the situation giving buyers an obvious lever in sales negotiations. Given that, I ask why sales people choose to focus on price, when there are clearly other factors buyers rank higher than price. What’s in Your Pipeline?

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Pipeline

JULY 25, 2011

Diving home it struck me that this fellow an unnecessary but real barrier to successfully selling, going to an expo with thousands of attendees, and completely limit the means of buyers to buy does not seem savvy. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

AUGUST 24, 2011

Beyond automation, tools, and other resources available to sales professionals today, it still is the responsibility of the rep to be sure they are ready and willing to fully engage with a potential buyer, we examine a few here, some next week, but we are also curious as to what you do to be better prepared. Cold calling.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

Sales Hacker

JULY 26, 2021

This exercise will result in having five different personalized cold calls/emails for this one prospect. Perfecting cold calling practices: Sales reps should never pitch or push for a meeting right away. Each bullet can be a reason for reaching out.

Quota 121

Quota How To Outbound Cold Calling 121

The Pipeline

AUGUST 16, 2011

A couple of months ago in the Pipeline, I published a piece called Long Live The Status Quo , which challenged the way most people look at buyers commonly referred to as being in Status Quo Zone. That is how most people see an initial negative response from a buyer, as rejection, rather than correction. Cold calling.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

JANUARY 6, 2012

As you have heard me say, sales is all about execution, everything else is just talk, and frankly with all the demands on sales professionals these days, there is little time for talk. The challenge is ensuring that the actions you take have the desired outcome for you and your buyer. Cold calling. Demand Generation.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

MAY 6, 2011

Cold calls, email blasts, webinars, etc. – all designed to attract interested buyers. But in this age of empowered buyers, where an executive can do his own research ad hoc – that strategy is growing less and less effective. We know picking up the phone and making a cold call is very unlikely to yield good results.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Cold calling. Demand Generation. B2B Lead Generation Blog. Cold Calling Now. Appointments. Book Notice. Book Review.

Pipeline 223

Pipeline Cold Calling Hiring Compensation 223