Sales and Marketing Management

OCTOBER 26, 2020

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Company size has no bearing on the willingness to use virtual channels. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Where will they find your brand?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Where will they find your brand?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)?

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

SugarCRM

JANUARY 13, 2022

Your customers expect the best across every touchpoint of the buying cycle, from personalization to support channels. Think about yourself as a customer. They help you transform your customer service discipline into a science—one you can measure and quantify. Consider customer loyalty for a moment.

ROI 26

ROI Customer Loyalty Churn 26

Pipeliner

SEPTEMBER 29, 2020

The ongoing pandemic has significantly impacted how businesses operate before 2020, compelling employees to work from home by embracing virtual channels. Redesign the “old school face-to-face selling” techniques and learn virtual selling practices to suit buyers’ specific needs who prefer connecting through digital channels.

Strategy 98

Strategy Top of Funnel Face-to-face Hiring 98