Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Pointclear

MAY 12, 2011

While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle). It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Where will they find your brand?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Loyalty Stage: Build long-term trust.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Sales and Marketing Management

AUGUST 6, 2017

email and web meetings), tradeshows are one of the only channels to connect with customers and prospects face to face. Customers - Routine 'keep in contact' but not in the buying cycle segment. Prospects - Known, 'keep in contact' but not in the buying cycle segment. Prospects - Major targets.

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Zoominfo

JUNE 28, 2023

In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. Support: How can you offer greater support during the buying cycle and beyond? Remember: always test and learn.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. B2B marketers can leverage AI in many other ways including identifying anomalies and predicting trends throughout the buying cycle.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218