The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot Sales

While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Let's take a look at what sales metrics are. Sales Key Performance Indicators (KPIs).

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The Reopening Economy and the Changing Sales Role

The Brooks Group

As we talk to CEOs and sales executives and take a look at trends affecting the economy during the COVID-19 pandemic, a clearer picture of our future is starting to come into focus. Here at The Brooks Group, we have conducted a Sales Leader survey each week since mid-March, when many businesses were forced to close and workers who could do so, set up shop from home. And what will the “next normal” look like for sales leaders and their representatives?