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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Strategies: 1.Engagement

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Conferences and workshops are obviously being canceled, and the associated costs are significant. Virtual events offer a chance to connect, engage with leads , and turn some of these prospects into future customers. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

They also include testimonials and case studies from existing partners on their site, to boost trust and engagement with potential partners. Key Takeaway: Case studies and testimonials from existing partners can help encourage potential partners who might be on the fence to join your partner program.

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8 smart tactics to find and close new clients for your SMB

Act!

Consider publishing guest blogs , case studies , and op-eds in authoritative publications. Consider attending workshops, seminars, conferences, and other networking events hosted by your local chamber of commerce. Such laser-focused messaging can move the prospects further down the funnel and prime them to purchase from you.

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10 sales productivity tactics to close more deals

Close.io

At the same time though, most sales orgs aren’t very excited about the prospect of revamping their sales process , hiring a ton of new reps, experimenting with new sales strategies , changing established behavior or adopting new tools like predictive dialers. How many different tools do your team members use on a daily basis?

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Sales Culture: The Ultimate Guide

Hubspot Sales

Lastly, use a variety of sales contests and incentives. The month after that, you give a bonus to the rep who signs the most deals with a specific type of prospect. Salespeople should take risks -- from trying a new prospecting technique to using different negotiation strategies. You can also run team-wide contests.

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