AI’s Role In Sales and Marketing
Sales and Marketing Management
MARCH 8, 2020
That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.
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