article thumbnail

Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

Chances are it was one of the millions sent through digital channels on a daily basis. In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. I’m guessing it was just a few minutes ago.

article thumbnail

Personalization Strategies for Digital Marketing Agency Client Acquisition

BuzzBoard

Take personalized email marketing as an example; it boasts a median ROI of 122% , over quadrupling the amount seen in other marketing formats like print, direct mail, and paid search. Consequently, small businesses can channel their resources into initiatives that provide a positive ROI. Why does this strategy resonate?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use CRM to Increase Customer Lifetime Value

SugarCRM

Calculating CLV is a great way to predict your gross margins, profit margins, and customer acquisition costs—metrics that depend on CRM data. emails, direct mail, promotions, etc.), That’s because it holds data from every department (and, therefore, every possible customer touchpoint) in one place.

CRM 26
article thumbnail

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Direct mail. With the Internet now the #1 marketing channel for small businesses, this requires a secondary social media plan for the following activities: Blog. What is your gross profit margin? This plan includes the following areas: Internet including your website. Networking including trade shows.

article thumbnail

The definitive guide on how to write a business plan (free templates)

PandaDoc

How much will be spent on print, TV/radio, Internet, direct mail, external ads, etc? This can include your slogan, images, logos, website, social media channels, etc. This analysis projects your profit margin. How will you use advertising to retain customers? Get new ones? Operational plan.

article thumbnail

31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

As a business grows, so will its lead generation channels and strategies. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. In short, it provides a comprehensive picture of your business’s customer journey across all your channels.