LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Do you post your presentations to build credibility? Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

LeadFuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Account Executives focus on conversations and presenting product values in meetings. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Finding a product/market fit. A company in the Financial Services or Banking industry.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. It’s different from social media marketing. Marketing targets many. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Scale 52

Pointclear

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

Eloqua 176

Eloqua PointClear B2B Marketing 176

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34