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Email: The Swiss Army Knife of Marketing

Appbuddy

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. We asked Alex what he likes about email. This summary hardly gets us out of the station!

Everest 52
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On Track for Email Success

Appbuddy

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). These trends reinforce the popularity of the channel described above. More revenue and greater value. Increased email budgets.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

AI-powered tools can remove a lot from the typical marketer’s plate. Certain tools can improve the user experience and even converse directly with customers and prospects. . If you train your machine based on bad data, it will come back with faulty trends or not work at all. . But AI is like a house.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Failure to do so may have dire consequences – according to the InfoSec Institute, a technology training company specializing in digital privacy and security, customers are 42% less likely to engage with that organization in the future.

Everest 98
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Task Management: The Ultimate Guide

Hubspot Sales

If you’re working independently, task management tools and techniques will help you cross items off your personal to-do list. Try to do that for hours on end, and your boredom will reach Mount Everest heights. After trying that strategy for a few weeks, you’ve realized your efforts are better spent on other channels.

Hubspot 89